A promotional video is a short video production with a duration of approximately one minute. It showcases the features, benefits and value of a product, service or brand. Its purpose is to generate interest, stimulate sales and build brand awareness and loyalty.
The goal of having a promotional video made is to visually highlight a product or service in an engaging way. Promotional videos are created to capture the audience’s attention. The ultimate goal of a promotional video is to increase brand awareness, get more engagement and influence the consumer behavior so they will eventually make more purchases.