DE RIJK
How De Rijk distinguishes itself through its ‘Need for Speed’
THE CHALLENGE
De Rijk came to us with the question: How can we create a cool video that represents us and will be appreciated by our customers? After several brainstorming sessions with De Rijk, it became clear that speed in their process sets De Rijk apart in their industry. The element of speed was the inspiration for the concept.
THE IDEA
The idea, arising from the customer profile, was the concept: Need for Speed. In this concept, we showcase the unique speed in De Rijk’s process. We achieve this by incorporating speed into the video through fast shots, actions, and short cut scenes. Additionally, the video needed to have a hint of humor to prevent it from becoming too serious. See and judge for yourself 😉
THE RESULT
The result is an organizational video featuring employees running and freerunning on the premises to ensure timely deliveries. You’ll also see a truck driver walking in a racing suit. This racing suit and the freerunners symbolize the speed of delivery and De Rijk’s service. Love and care for the product was also incorporated, which we depict in the video with a touch of care and humor! All this with a touch of humor!
SEE THE COMMERCIAL
Film Creates connectionInforces your brandMakes impactRecovers your target audienceTells a storyIncreases your fan baseResponds to emotion
Curious about the possibilities for your company? Contact us. We are happy to brainstorm with you about a unique concept, where we can make a lasting impression among your target group.
