STYLE CNC Promotional video

Style CNC makes incredibly beautiful CNC machines that are very easy to operate with just a day of training, due to their unique user-friendly operating system. This is very unique in the market and makes the STYLE CNC control system one of the easiest to operate control systems for CNC machines. The challenge they have is that they cannot convey this visually and they came to us asking if we could come up with a concept for this. Without it becoming a video of 10 minutes of boring explanations.

STYLE CNC has a premium appearance and the video must underline and radiate this. It is important that we promote the simplicity of the control system without compromising the complexity of the machines and the advanced system. The idea arose to make the video mysterious and build suspense, to arouse curiosity in the viewer. This also keeps the video interesting and matches the image of STYLE CNC. We strongly focused on the easy-to-use operating system (this was the main goal), without creating the association that it is a “simple” machine.

It is a very advanced machine and this video should clearly show that. The strength of the STYLE CNC control system is that it is an easy-to-use control system that you can master with one day of training. After a day of training you can operate a very advanced CNC machine. The result is a high-end video that matches the look and image of STYLE CNC and alleviates their biggest pain point, namely conveying that the operating system is easy to use, even though it is a very advanced and complex machine.