TotalEnergies Promotional Video

TotalEnergies has a number of products with which you can wash, clean and keep your car fresh. Think of shampoo, air fresheners, wax, tire spray, interior spray and windshield washer fluid. It was our job to ensure that we made social media promotional films for all products. In addition, we also had to produce instructional films of the operation and application of the product. The videos are used in Asia and South Africa, so taking culture into account was very important.

The idea was to film in a white studio. With this we create a sterile and clean environment, which subconsciously creates the association of clean and fresh in people. In addition, a neutral car was chosen that appears quite unrecognizable, but still shows that it is a beautiful modern car, which suits TotalEnergies. The car must be relevant in both Asia and South Africa. That is why the car had to have a neutral character.

The result was a series of 8 powerful promotional films and 8 clear instructional films. The videos are performing well in Asia and South Africa and sales of the products have increased significantly. In addition, there has been a decrease in customer service questions about the use and application of the products.