A video without a strategy is just a video

Video Strategy

A video strategy is the plan to reach your target audience, so that you can confidently bind them to your organization with video.

The plan to reach your target audience with video

What is a video strategy?

A video strategy is the strategic plan behind the video. In this plan we conduct research into your target group, competitors, goals, challenges, positioning and image. A video strategy is really the blueprint of every video we produce. It determines the course and choices we make in and for the video content. Whether it a commercial, brand film, corporate film or promotional film, with the right strategy your videos will make the difference.

What is your goal?

Do you want to generate more sales, launch a new product, recruit new employees or tell your brand story in a unique and inspiring way?

Current challenges

Are you suffering from declining sales, do you want to improve the connection with your target group, do you have low interaction and response to online video content or have difficulty recruiting employees? We can help.

Positioning

Video is the means to show the target group and let them feel how you want to position yourself as a company or brand.

Image

The image you have or want to have can be strongly influenced by video. Do you want to show that you are sustainable or focus on happy and satisfied customers? We help you strengthen your image.

Target audience

The right video strategy enables you to reach your target group at the locations and platforms where they are active. We investigate which platforms these are and which video content best suits them.

Why a video strategy at Storymotion

Although the story of a video is very important, the effectiveness of video content is influenced by several factors. Consider the tone of voice, style, type, message and call-to-action of the video content. We look at your specific needs and challenges. and how we can then use video to make a difference. Sometimes one video is simply not enough to achieve this goal. We therefore help you set up a strategy that can do this, such as campaigns, advertising, an online video series or widely applicable video advertisements.

Would you like to discover the possibilities?

Want to discuss together about your idea? Please feel free to contact us for information or to request a quote. We would be happy to think along with you.

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What do our

Customers say?

"It is the first time that we worked together with storymotion. Yorick visited us and we discussed what message we wanted to convey. We listened carefully and a script followed. Everything was super professional. The final video exactly meets my expectations. expectations. I would really like to recommend Storymotion! I am more than satisfied and we receive a lot of nice responses. Highly recommended!"

Willem Winter

"We ended up at Storymotion through someone and what a great recommendation it was! We met a cooperative team that thinks in terms of solutions. They work very independently and proactively. We will definitely contact Storymotion again for our next assignment!"

Annemarie van der Velden

"The guys at Storymotion go for a ten! Quality and professionalism are guaranteed and there is no shortage of enthusiasm. And they are also super fun and accessible. A recording day with Storymotion is always fun!"

Petra Broekhans

We have been working with Storymotion for some time now for videos about our training and education. We are very happy with the results! The collaboration runs very smoothly and they put 100% effort into every video. We are very satisfied with Storymotion as our video partner!

Michelle Geers

"Storymotion is professional, driven, creative and very service-oriented. Highly recommended to work with!"

Anoe Meijers

Highly recommended if you are looking for a professional (corporate) video. Collaborated with Quinten and Yorick, they know exactly what to film to make the video according to your wishes.

Rutger Nikkels

Request more information?

Would you like to request more information about having a video strategy created, meet up to discuss the possibilities or would you like to receive a quote? Please leave your details and we will contact you.